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SIIG, Inc. Partners with BlueStar, inc.


Fremont, California (July 19, 2010) SIIG, Inc., a leading manufacturer of IT and AV connectivity solutions, today announced a new strategic partnership allowing BlueStar, Inc. to distribute SIIG’s complete line of A/V and Digital Signage connectivity products to its reseller base.  BlueStar will distribute SIIG’s products throughout the United States and Canada.  This partnership will enable SIIG to sell its digital signage connectivity products to BlueStar‘s base of point-of-sale resellers.

"We are excited to begin our partnership with BlueStar”, said Mike Woodmansee, SIIG’s Director of Sales and Marketing. “Our relationship with BlueStar gives SIIG the opportunity to expand our presence with digital signage connectivity products to BlueStar’s unique base of POS resellers.  BlueStar is a leading global distributor and we pleased to have them as part of our distribution family.  We look forward to a successful partnership.”

BlueStar distributes Digital Signage bundled solutions and Pro AV connectivity peripherals, including commercial panels, media players, mini-pc's, flat panel TVs, mounting solutions and network extenders, and a variety of content management software solutions.

“BlueStar is excited about our new partnership and channel distribution opportunities with a leading manufacturer like SIIG, Inc. With a full product offering of IT and AV connectivity solutions, SIIG is a perfect fit for our value-added approach of providing product bundles and end-to-end solutions with our established POS dealers in the retail and hospitality markets and our growing network of Digital Signage resellers.” said Gary Childress, BlueStar Global Director of Digital Signage Solutions.  “We’re looking forward to expanding our supplier partnership with SIIG, Inc. throughout N.America and into other global markets.”

About BlueStar

BlueStar is a leading solutions-based distributor of point-of-sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. For more information about BlueStar value-adds for VARS and independent software developers, please visit us @ www.bluestarinc.com or call 1-800-354-9776.

Company Profile

Founded in 1985, SIIG, Inc. is a leading manufacturer of IT connectivity solutions (including Serial ATA and Ultra ATA Controllers, FireWire®, USB, and legacy I/O adapters) that bridge the connection between Desktop/Notebook systems and external peripherals. SIIG continues to grow by adding A/V and Digital Signage connectivity solutions to our extensive portfolio. All centered around the distribution and switching of A/V signals over CAT5/6, these products include matrix switches, distribution amplifiers, extenders, converters, splitters, cabling, and more.

SIIG is the premier one-stop source of upgrades and is committed to providing high quality products while keeping economical and competitive prices. High-quality control standards are evident by one of the lowest defective return rates in the industry. Our products offer comprehensive user manuals, user-friendly features, and most products are backed by a lifetime warranty.

SIIG products can be found in many computer retail stores, mail order catalogs, and e-commerce sites in the Americas, as well as through major distributors, system integrators, and VARs.